MARKETING UPDATES
1450 Emerson Ave. #405 McLean, VA
Upcoming Tasks:
1- Seller offer to interested Parties - call to see if the clients may still be interested or if they had made a move/decision.
2- New Listing with Limited and New Pictures - New Marketing
3- Signet vs Palladium Comparison
4- Open House to be scheduled with new listing
9/25 UPDATE (Video is unlisted on Youtube for privacy)
9/11 UPDATE (Video is unlisted on Youtube for privacy)
Target Markets
Local McLean Residents
Either looking to downsize from large homes or looking for a place for mom/dad. Majority of residents are local McLean residents.
DC Area Professionals
Professionals that are looking for the location convenience +security/access and amenities. Easy access to DC /metro are key
International Luxury Buyers
Though this market is cooled off in the midst of RE Market Bubble news, we still target this market
Downsizing Owners
Surrounding areas. People may relocate from different states to be close to kids/grand kids. Location and Amenities are key.
PLUS AS ALWAYS WE TARGET - METRO DC AREA REAL ESTATE AGENTS & BROKERS - VA/MD/DC - See marketing to agents below
Sept/Oct Marketing Updates
New Photos, 360 Views, & 3D Scan Pieces
Website Stats
Ads Currently Running
OPEN HOUSE 11/4
$25
OPEN HOUSE
$25
Click Here for Previous Ad Stats
Social Media Posting & Scheduling
Sept 13 - 15
Sept 16 - 22
Sept 23 - 29
Sept 30 - Oct 6
Oct 7 - 13
Oct 28 - Nov 3
Pre-Marketing
Posted on TAN - Top Agent Network to reach top 10% of agent before the property goes on the market.
Social Media
Posted on Coming Soon Properties, Agent share and notification facebook groups
Email List Mailing
Our list of interested clients who have registered on our sites for information, notifications and info.
ThePalladiumAtMcLeanVA.com and NorthernVAHomesForSale.net websites
Direct Mail
15,000 Mailers with Coming Soon Notification - Mclean, Fairfax, Herndon
other listings were also advertised.
Zillow Coming Soon
Entered the property as coming soon in Zillow to measure interest and start the marketing for the property.
You must be a Premier Agent to be able to do this.
MRIS Brokers/Agents
Entered into COMING SOON IN MRIS - for all Agents in VA/MD/DC to see the coming soon property notification.
Property Marketing Materials
Property Page
Brochures, 3D, Floorplans etc are located on this page - Demographics, hits and views are tracked to measure effectiveness of of different marketing efforts.
3D Model
As of 9/4
377 Visits to the 3D - 264 Unique visitors - 1,478 Impressions
Video Walkthrough
Trifold Brochure
25 Ordered 5/7 - $57.36
10 Ordered 7/23 - $32.33
10 Ordered 9/4 - $32.33
40 Page Brochure
6 - Brochures Printed and bound @$25/each
Floor Plan
Paid Advertising
Open House Facebook Ad
6/8 - 6/10
114 Link Clicks
2,689 People Reached
$0.44 Per Link Click
$50.00 Spent
Video
Facebook Ad
7/18 - 8/8
213 Link Clicks
3,546 People Reached
$0.35 Per Link Click
$75.00 Spent
Carousel
Facebook Ad
7/18 - 8/8
213 Link Clicks
2,844 People Reached
$0.35 Per Link Click
$75.00 Spent
Facebook Marketplace
on-going
27 People Viewed
Open House
Video Ad
9/4 - 9/9
263 Link Clicks
3,841 People Reached
$0.19 Per Link Click
$50.00 Spent
Adwerx Advertising
Spent $264/mo for 3 months on McLean Mobile & Web Zipcodes
Appears on major sites such as Washington Post, CNN, Washington Journal etc. - Target Market is Local Residents & Professionals
Fine Portfolio Magazine - $575 Ad cost
July/August
Total Website Traffic: 35,723 sessions
Landing Page: 413 Impressions
Your Article: 278 Impressions
Your Lead Count: 3
Also promoted via Facebook & Instagram
SOCIAL MEDIA POSTS & SHARES
Utilized different images, mix of video and photos, 3D etc. to see which post creates the best results. Click an icon to view those postings.
WORDPRESS
GOOGLE PLUS
GOOGLE - MAPS SEARCH
TUMBLER
YOUTUBE
DOCS & PDF Sharing
OPEN HOUSE & BROKER'S OPEN
Spent $171.58 on E-Flyers + Broker's Open "Gifts & Giveaways" -$375
EVENTS HOSTED
Double Open House 6/10
Open House 6/24
Broker's Open 6/26
Open House 7/22
Open House 9/9
Open House 9/30
Open House 10/7
Open House 10/14
Open House 10/21
Open House 11/4
Posted 6/8 on social media
landing page created here
Sent 6/26
4800 Agents in Northern Virginia
$62.95
Sent 9/7
4800 Agents in Northern Virginia,
5300 Agents in DC & Montgomery
$108.63
* Does not include PRINT Costs or Labor/Graphic Design costs, Video editing or SEO costs.
FEATURED LISTING
Home featured on Zillow & Realtor.com
Watch the video below
(Video is unlisted on Youtube for privacy)
Zillow Writeup
STYLISH AND UPDATED CONDO OFFERS DESIGNER FINISHES WITH ADDITIONAL UPGRADES. TOP FLOOR UNIT (ON THIS SECTION OF THE BUILDING) PROVIDES A SOUTHEASTERN EXPOSURE FOR PLENTY OF SUNLIGHT THROUGHOUT THE DAY. TWO BALCONIES, TWO STORAGE UNITS (ONE IS LARGE W/ SHELVING), CUSTOM MASTER CLOSET ALL ALLOW FOR EASIER DOWNSIZING OPTIONS, IF NEEDED---PERFECT CENTRAL DOWNTOWN MCLEAN LOCATION CAN'T BE MATCHED!
WELCOME TO THE PALLADIUM
If you are looking for a beautiful condo in a sought after location with great storage options, security, secured assigned parking, designer touches, look no further! This luxurious condo offers one level living, privacy, convenience, a great location, 2 storage units and many amenities!
ONE LEVEL LIVING
As you enter your condo, you will notice the gleaming hardwood floors, wide hallways, and designer touches. The powder room is conveniently located allowing for privacy. As you walk into the living room, 10ft ceilings, rich hardwood floors and an open floor plan, coupled with the wall of windows makes this an elegant, relaxed, light-filled living room that transitions into the dining room. Your private terrace offers an upgraded tile floor and a great escape for relaxing whether it is during the day as a place to enjoy the sun and drinks with friends or under the stars at night. Large dinner parties will be a breeze in the formal dining room. Whether it is a candle lit dinner for two or a large family gathering, the open floor plan into the dining room with easy access to and from the Living Room and kitchen makes it a perfect set-up for entertaining guests.
The second bedroom offers beautiful custom wall coverings, a custom built-in desk ( that can be removed if desired), full bath with shower, walk-in closet, and plantation shutters. The den offers elegant French doors, hardwood floors and plenty of space to transform into your office, study, or even convert to another bedroom if desired. The modern kitchen integrates functionality and style with a Viking gas range, undermount sink, stainless steel appliances, pull out shelving, and granite countertops. The cabinets add to the luxurious style, while a backsplash of coordinated tile completes the design. Storage area offers full size washer and dryer as well as additional storage. The Master Suite offers an elegant setup with beautiful views from your private balcony. Enjoy a large custom designed, walk-in closet and resort-style bathroom. The granite countertops with dual sinks offers plenty of space while the separate linen closet adds plenty of room for additional storage. Soak away daily stresses in your tub or enjoy a quick shower in your frameless, walk-in shower for convenience.
PARKING: This unit comes with 2 Secured, underground parking spaces! Visitors have plenty of parking spaces available including underground parking, under courtyard parking and street parking.
STORAGE! This unit comes with 2 Storage Units!! Making it Easy to downsize!
AMENITIES
This small boutique, 69 unit condominium offers amenities including a Meeting Room, Party Room, Weight Room, Private Workout Room, Concierge, and more! The grand 2-story entrance sets the stage of elegance for visitors and guests. The daily concierge welcomes guests, accepts package deliveries, and supports its residents in a variety of ways. The large private social room is convenient for gatherings and special events with a kitchen and a private meeting area - no charge for residents. The outside civic place green area includes a water sculpture with a convenient “Starnut” cafe and often hosts live music events in the spring and summer months. The Palladium at McLean is located in the heart of McLean, making this home walking distance from shops, restaurants, grocery stores and more! And you are only 10 miles from DC and minutes from Metro!
Condo unit includes all utilities except electric.
To see this home in 3D click on tour link.
Location, Location. Location + Amenities! This unit has Designs by Brunschwig and Fils, Schumacher to enhance the space. Furnishings may be available for purchase for anyone who may want move in ready with Furnishing! Call Listing agent for details and for a private tour of the building and units for sale.
Home Listing Syndicated to the Following Sites
EMAILS
Sent to 69 LEADS in our database for:
NorthernVAHomesForSale.net
ThePalladiumAtMcLeanVA.com
SUBJECT LINE: OPEN HOUSE Tomorrow 2-4 @ The Palladium in McLean #405
Hi,
I wanted to send a quick note to let you know that our listing in the Palladium in the Heart of McLean has had a price drop of $86K and we are hosting an OPEN HOUSE tomorrow Sunday 9/9/2018 from 2-4.
This unit offers:
•2 Bedroom +Den +2.5 Baths
•2 Storage Units - one large with custom shelving
•Top Level with Private Terrace
•Hardwood floors
•Custom Walk in Closet
•2 Underground,secured parking
•Concierge
•Amenities - Gym, workout room, party room, private courtyard.
•10-15 mins drive to DC
•Minutes from Tysons Metro
•Walk to Everything - Grocery, Restaurants, park
•Starnut cafe
If you or anyone else you know may be interested, please let us know or Join us for the Open House.
If you would like to be removed from Palladium notifications of change to different type of notifications, please let me know.
We only want to send you information you are interested in. We apoligize if you are no longer interested in emails. Just let me know.
Make it a Blessed Day
Ayda & Tim Walsh
(703-)447-2236 - Tim's Cell
Licensed in VA
Your New Home Team with Remax Premier
SUBJECT LINE: NEW PRICE - Palladium Condo!
Hi,
I wanted to send a quick note to let you know that our listing in the Palladium in the Heart of McLean has had a price drop of $86K!
.
Remember that this unit offers:
•2 Bedroom +Den +2.5 Baths
•2 Storage Units - one large with custom shelving
•Top Level with Private Terrace
•Hardwood floors
•Custom Walk in Closet
•2 Underground,secured parking
•Concierge
•Amenities - Gym, workout room, party room, private courtyard.
•10-15 mins drive to DC
•Minutes from Tysons Metro
•Walk to Everything - Grocery, Restaurants, park
•Starnut cafe
If you or anyone you know may be interested, please let us know. I can provide a private tour of the building and the units for sale.
Make it a Great Day
Tim Walsh - (703-)447-2236
SUBJECT LINE: Your Interest in Palladium 405
Hi,
Thank you for your interest in our listing at the Palladium #405. I have included some links and resources for you in case you didn't see it on our property website.
This unit offers:
•2 Bedroom +Den +2.5 Baths
•2 Storage Units - one large with custom shelving
•Top Level with Private Terrace unlike others in the market. Enjoy the sun and stars without obstruction
•Hardwood floors throughout
•Custom. Large Walk in Closet
•2 Underground,secured parking
•Concierge services available
•Amenities - Gym, workout room, party room, private courtyard.
•10-15 mins drive to DC
•Minutes from Tysons Metro
•Walk to Everything - Grocery, Restaurants, park
•Starnut cafe
If you would like a private tour of the condominium building and this unit, please let me know.
405 Property Website
405 Brochure - 6 page
405 Brochure - 40 Page booklet
I will follow up with you again to see if there is a good time we can discuss your specific interest and needs.
Tim Walsh - (703-)447-2236
YourNewHomeTeam.com
NorthernVAHomesForSale.net - Home search.
NOTES
October Updates
September Updates
Response to Pictures with People in MRIS/Bright MLS
Client List:
Netflix #Stay Here - watch episodes for marketing
#MustLiveHere - wants this hashtag
Social Media - wants all social media sites
The Story - but with bullet items
New Photographs - Vingettes - Bedroom, Kitchen, DR
People included in porch, LR
Amenities
Niche
Tag Line for internet presence
Website with reviews.
Also discussed Drones - she asked about drone inside the unit
A Guide book
August Updates
July Updates
June Updates
May Updates
(Video is unlisted on Youtube for privacy)
April Updates
3D Scan was scheduled. Photos were taken. Photos were retaken. Property page was created. Trifold and 40-page brochures were created. Client provided input on removing pics we had selected. Walkthrough video was created & uploaded to Youtube.
Client decided to price the property above recommended value.