Palladium-405-Marketing Updates - Your New Home Team with Remax Premier

MARKETING UPDATES


1450 Emerson Ave. #405 McLean, VA

Upcoming Tasks:
1- Seller offer to interested Parties - call to see if the clients may still be interested or if they had made a move/decision. 
2- New Listing with Limited and New Pictures - New Marketing 
3- Signet vs Palladium Comparison
4- Open House to be scheduled with new listing 

9/25 UPDATE (Video is unlisted on Youtube for privacy)

9/11 UPDATE (Video is unlisted on Youtube for privacy)

Target Markets

Local McLean Residents

Either looking to downsize from large homes or looking for a place for mom/dad. Majority of residents are local McLean residents. 

DC Area Professionals 

Professionals that are looking for the location convenience +security/access and amenities. Easy access to DC /metro are key 

International Luxury Buyers

Though this market is cooled off in the midst of RE Market Bubble news, we still target this market

Downsizing Owners

Surrounding areas. People may relocate from different states to be close to kids/grand kids. Location and Amenities are key. 

PLUS AS ALWAYS WE TARGET - METRO DC AREA REAL ESTATE AGENTS & BROKERS - VA/MD/DC  - See marketing to agents below

Sept/Oct Marketing Updates

New Photos, 360 Views, and 3D Scan Pieces

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Website Stats

  • Google Analytics - 2,302 Views
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    Facebook Pixel - 1,778

Paid Advertising 9/13 - 10/31

(Video is unlisted on Youtube for privacy)

These carousel ads consist of 5 photos with highlights of the unit, including custom built-ins, designer finishes, custom walk-in closet, private top floor terrace, and 2 storage units. Each are targeted to a different audience as shown below. THESE RUN ON INSTAGRAM ALSO.

Downsizing Homeowners

$50.00

  • 42 Page Clicks
  • 1,324 Views

International Buyers

$50.00

  • 879 Page Clicks
  • 29,778 Views

Mom & Dad

$50.00

  • 38 Page Clicks
  • 1,709 Views

DC Metro Professionals

$50.00

  • 31 Page Clicks
  • 1,822 Views

NEW Price

$50.00

  • 35 Page Clicks
  • 1,657 Views

Each video and target audience is different. Videos used can be seen above under "Target Markets". Unit highlights are listed in the text of the ad in bullet format.

Downsizing Homeowners

$50.00

  • 12 Page Clicks
  • 667 Views
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    STOPPED 9/24

International Buyers

$50.00

  • 760 Page Clicks
  • 24,627 Views

Mom & Dad

$50.00

  • 51 Page Clicks
  • 1,447 Views

DC Metro Professionals

$50.00

  • 39 Page Clicks
  • 1,355 Views

NEW Price

$50.00

  • 49 Page Clicks
  • 1,501 Views

Broad Targeted Carousel

$25.00

  • 53 Page Clicks
  • 3,120 Views

Broad Targeted Video

$38.00

  • 73 Page Clicks
  • 2,722 Views

Social Media Posting & Scheduling

Sept 13 - 15

Sept 16 - 22

Sept 23 - 29

Sept 30 - Oct 6

Oct 7 - 13

Pre-Marketing

Posted on TAN - Top Agent Network to reach top 10% of agent before the property goes on the market. 

Social Media 

Posted on Coming Soon Properties, Agent share and notification facebook groups

Email List Mailing

Our list of interested clients who have registered on our sites for information, notifications and info.

ThePalladiumAtMcLeanVA.com  and NorthernVAHomesForSale.net websites 

Direct Mail

15,000 Mailers with Coming Soon Notification - Mclean, Fairfax, Herndon
other listings were also advertised.

Zillow Coming Soon

Entered the property as coming soon in Zillow to measure interest and start the marketing for the property.  
You must be a Premier Agent to be able to do this. 

MRIS Brokers/Agents

Entered into COMING SOON IN MRIS - for all Agents in VA/MD/DC to see the coming soon property notification. 

Property Marketing Materials

Property Page

Brochures, 3D, Floorplans etc are located on this page - Demographics, hits and views are tracked to measure effectiveness of of different marketing efforts. 

Palladium Unit 405 - PalladiumLuxuryCondos.com

3D Model

As of 9/4
377 Visits to the 3D - 264 Unique visitors - 1,478 Impressions 

Video Walkthrough

Trifold Brochure

25 Ordered 5/7 - $57.36

10 Ordered 7/23 - $32.33

10 Ordered 9/4 - $32.33

40 Page Brochure

6 - Brochures Printed and bound @$25/each

Floor Plan

Paid Advertising

Open House Facebook Ad
6/8 - 6/10

114 Link Clicks

2,689 People Reached

$0.44 Per Link Click

$50.00 Spent

Video
Facebook Ad
7/18 - 8/8

213 Link Clicks

3,546 People Reached

$0.35 Per Link Click

$75.00 Spent

Carousel
Facebook Ad
7/18 - 8/8

213 Link Clicks

2,844 People Reached

$0.35 Per Link Click

$75.00 Spent

Facebook Marketplace
on-going

27 People Viewed

Open House
Video Ad
9/4 - 9/9

263 Link Clicks

3,841 People Reached

$0.19 Per Link Click

$50.00 Spent


Adwerx Advertising
Spent $264/mo for 3 months on McLean Mobile & Web Zipcodes

Appears on major sites such as Washington Post, CNN, Washington Journal etc. - Target Market is Local Residents & Professionals 


Fine Portfolio Magazine - $575 Ad cost

July/August

Total Website Traffic: 35,723 sessions
Landing Page: 413 Impressions
Your Article: 278 Impressions
Your Lead Count: 3

Also promoted via Facebook & Instagram

August/Sept Price Change

Currently Running

SOCIAL MEDIA POSTS & SHARES

Utilized different images, mix of video and photos, 3D etc. to see which post creates the best results. Click an icon to view those postings.

FACEBOOK

WORDPRESS

GOOGLE PLUS

TWITTER

GOOGLE - MAPS SEARCH

LINKEDIN

TUMBLER

INSTAGRAM

PINTEREST

YOUTUBE

DOCS & PDF Sharing

OPEN HOUSE & BROKER'S OPEN
Spent $171.58 on E-Flyers + Broker's Open "Gifts & Giveaways" -$375

EVENTS HOSTED

Double Open House 6/10

Open House 6/24

Broker's Open 6/26

Open House 7/22

Open House 9/9

Open House 9/30

Open House 10/7

Posted 6/8 on social media

landing page created here

Sent 6/26

4800 Agents in Northern Virginia

$62.95

Sent 9/7

4800 Agents in Northern Virginia,

5300 Agents in DC & Montgomery 

$108.63

* Does not include PRINT Costs or Labor/Graphic Design costs, Video editing or SEO costs.

FEATURED LISTING
Home featured on Zillow & Realtor.com

Watch the video below 

(Video is unlisted on Youtube for privacy)

Zillow Writeup

STYLISH AND UPDATED CONDO OFFERS DESIGNER FINISHES WITH ADDITIONAL UPGRADES. TOP FLOOR UNIT (ON THIS SECTION OF THE BUILDING) PROVIDES A SOUTHEASTERN EXPOSURE FOR PLENTY OF SUNLIGHT THROUGHOUT THE DAY. TWO BALCONIES, TWO STORAGE UNITS (ONE IS LARGE W/ SHELVING), CUSTOM MASTER CLOSET ALL ALLOW FOR EASIER DOWNSIZING OPTIONS, IF NEEDED---PERFECT CENTRAL DOWNTOWN MCLEAN LOCATION CAN'T BE MATCHED!

WELCOME TO THE PALLADIUM
If you are looking for a beautiful condo in a sought after location with great storage options, security, secured assigned parking, designer touches, look no further! This luxurious condo offers one level living, privacy, convenience, a great location, 2 storage units and many amenities!

ONE LEVEL LIVING
As you enter your condo, you will notice the gleaming hardwood floors, wide hallways, and designer touches. The powder room is conveniently located allowing for privacy. As you walk into the living room, 10ft ceilings, rich hardwood floors and an open floor plan, coupled with the wall of windows makes this an elegant, relaxed, light-filled living room that transitions into the dining room. Your private terrace offers an upgraded tile floor and a great escape for relaxing whether it is during the day as a place to enjoy the sun and drinks with friends or under the stars at night. Large dinner parties will be a breeze in the formal dining room. Whether it is a candle lit dinner for two or a large family gathering, the open floor plan into the dining room with easy access to and from the Living Room and kitchen makes it a perfect set-up for entertaining guests.
The second bedroom offers beautiful custom wall coverings, a custom built-in desk ( that can be removed if desired), full bath with shower, walk-in closet, and plantation shutters. The den offers elegant French doors, hardwood floors and plenty of space to transform into your office, study, or even convert to another bedroom if desired. The modern kitchen integrates functionality and style with a Viking gas range, undermount sink, stainless steel appliances, pull out shelving, and granite countertops. The cabinets add to the luxurious style, while a backsplash of coordinated tile completes the design. Storage area offers full size washer and dryer as well as additional storage. The Master Suite offers an elegant setup with beautiful views from your private balcony. Enjoy a large custom designed, walk-in closet and resort-style bathroom. The granite countertops with dual sinks offers plenty of space while the separate linen closet adds plenty of room for additional storage. Soak away daily stresses in your tub or enjoy a quick shower in your frameless, walk-in shower for convenience.
PARKING: This unit comes with 2 Secured, underground parking spaces! Visitors have plenty of parking spaces available including underground parking, under courtyard parking and street parking.
STORAGE! This unit comes with 2 Storage Units!! Making it Easy to downsize!

AMENITIES
This small boutique, 69 unit condominium offers amenities including a Meeting Room, Party Room, Weight Room, Private Workout Room, Concierge, and more! The grand 2-story entrance sets the stage of elegance for visitors and guests. The daily concierge welcomes guests, accepts package deliveries, and supports its residents in a variety of ways. The large private social room is convenient for gatherings and special events with a kitchen and a private meeting area - no charge for residents. The outside civic place green area includes a water sculpture with a convenient “Starnut” cafe and often hosts live music events in the spring and summer months. The Palladium at McLean is located in the heart of McLean, making this home walking distance from shops, restaurants, grocery stores and more! And you are only 10 miles from DC and minutes from Metro!
Condo unit includes all utilities except electric.

To see this home in 3D click on tour link.

Location, Location. Location + Amenities! This unit has Designs by Brunschwig and Fils, Schumacher to enhance the space. Furnishings may be available for purchase for anyone who may want move in ready with Furnishing! Call Listing agent for details and for a private tour of the building and units for sale.

Home Listing Syndicated to the Following Sites

EMAILS 

Sent to 69 LEADS in our database for:

NorthernVAHomesForSale.net 
ThePalladiumAtMcLeanVA.com

SUBJECT LINE: OPEN HOUSE Tomorrow 2-4 @ The Palladium in McLean #405

Hi,
I wanted to send a quick note to let you know that our listing in the Palladium in the Heart of McLean has had a price drop of $86K and we are hosting an OPEN HOUSE tomorrow Sunday 9/9/2018 from 2-4.
This unit offers:
•2 Bedroom +Den +2.5 Baths
•2 Storage Units - one large with custom shelving
•Top Level with Private Terrace
•Hardwood floors
•Custom Walk in Closet
•2 Underground,secured parking
•Concierge
•Amenities - Gym, workout room, party room, private courtyard.
•10-15 mins drive to DC
•Minutes from Tysons Metro
•Walk to Everything - Grocery, Restaurants, park
•Starnut cafe
If you or anyone else you know may be interested, please let us know or Join us for the Open House.
If you would like to be removed from Palladium notifications of change to different type of notifications, please let me know.

We only want to send you information you are interested in. We apoligize if you are no longer interested in emails. Just let me know.
Make it a Blessed Day
Ayda & Tim Walsh
(703-)447-2236 - Tim's Cell
Licensed in VA
Your New Home Team with Remax Premier

SUBJECT LINE: ​NEW PRICE - Palladium Condo!

Hi,
I wanted to send a quick note to let you know that our listing in the Palladium in the Heart of McLean has had a price drop of $86K!​

.
Remember that this unit offers:
•2 Bedroom +Den +2.5 Baths
•2 Storage Units - one large with custom shelving
•Top Level with Private Terrace
•Hardwood floors
•Custom Walk in Closet
•2 Underground,secured parking
•Concierge
•Amenities - Gym, workout room, party room, private courtyard.
•10-15 mins drive to DC
•Minutes from Tysons Metro
•Walk to Everything - Grocery, Restaurants, park
•Starnut cafe


If you or anyone you know may be interested, please let us know. I can provide a private tour of the building and the units for sale. ​


Make it a Great  Day
Tim Walsh - (703-)447-2236

SUBJECT LINE: Your Interest in Palladium 405

Hi,
Thank you for your interest in our listing at the Palladium #405. I have included some links and resources for you in case you didn't see it on our property website.

This unit offers:
•2 Bedroom +Den +2.5 Baths
•2 Storage Units - one large with custom shelving
•Top Level with Private Terrace unlike others in the market. Enjoy the sun and stars without obstruction  
•Hardwood floors throughout 
•Custom. Large Walk in Closet
•2 Underground,secured parking
•Concierge services available 
•Amenities - Gym, workout room, party room, private courtyard.
•10-15 mins drive to DC 
•Minutes from Tysons Metro
•Walk to Everything - Grocery, Restaurants, park
•Starnut cafe
If you would like a private tour of the condominium building and this unit, please let me know. 


405 Property Website
405 Brochure - 6 page 
405 Brochure - 40 Page booklet 

I will follow up with you again to see if there is a good time we can discuss your specific interest and needs. ​


Tim Walsh - (703-)447-2236  

YourNewHomeTeam.com
NorthernVAHomesForSale.net - Home search. 

NOTES

October Updates

  • 10/2 - Social Media Posts Scheduled
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    10/3 - New Photos & 3D Scans Taken
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    10/4 - Edited Photos & Sent for Approval. Updated 3D Tour with 360 Views.

September Updates

  • 9/4 - More trifold brochures were ordered. Facebook ad for Open House
  • 9/5 - Met with the client over marketing. Client had a shift in her belief about internet marketing and wants to know about the marketing efforts. She asked us to: Watch Netflix "#STAYHERE" episodes for marketing. She wants #MustLiveHere hashtag on the marketing so we will add this hashtag in addition to the ones we utilize. She also stated she wants vignette pictures and pictures with people. We confirmed these are not allowed in MRIS but we can put them in videos and website. She will re-design her space and add vignettes and wants NEW pictures.  She also stated that "everyone" does the same marketing so we need to create the page with all the posts and marketing we have done to date to outline for her all the different marketing we did. Will follow up with her on new pics and timing etc. Please keep this page updated. We may need to search for the other posts when Dane is available. We need her to give us the passwords for the other channels so we can pull the other items. 
  • 9/7 - Open House flyer was designed and ordered to be sent to 10,100 agents in the NOVA, MD & DC region.
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    9/7 - Open House Facebook ad was created and published. 65 Letters were printed to deliver to Palladium residents.
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    9/9 - 2 couples attended the open house. One was from our website interested in the rental. The other was from Zillow.
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     9/10 - Updating page and working with staff to find all ads that we ran & post- Updated video with new entrances etc.
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     9/11 - Created update video for the client.
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    9/12 - Created videos for different target markets. Uploaded to Youtube.
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    9/13 - Created updated home walkthrough video with voiceover. Uploaded to Youtube. Schedule social media posts with new videos.
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     9/14 - Started 10 facebook as with varying target markets. 5 carousel, 5 video ads. $50 each.
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    9/24 - Ads edited to show Open House announcement. Added 2 new ads.
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    9/25 - Social media graphics created
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    10/5 - New Pictures edited and Video updated with new info - updated page with pics and video for client review
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    10/8 - Client picked new pictures for new listing 

Response to Pictures with People in MRIS/Bright MLS

Client List: 

Netflix #Stay Here  - watch episodes for marketing
#MustLiveHere  - wants this hashtag 
Social Media - wants all social media sites
The Story - but with bullet items 
New Photographs - Vingettes - Bedroom, Kitchen, DR
People included in porch, LR 
Amenities
Niche
Tag Line for internet presence
Website with reviews. 
Also discussed Drones - she asked about drone inside the unit
A Guide book

August Updates

  • Client finally agreed to lower the price after 3 months. Price has been reduced $86K
  • Fine Portfolio Magazine ad with new price.
  • Website was updated with new price and upcoming Open House Dates
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    Market update video on McLean Condos and Luxury Condos in General
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    Need to Review budget for the Fall Marketing efforts. 

July Updates

  • Graphic Designer created a new ad for Fine Portfolio Magazine $575. This ad will run for 2 months
  • 7/18 - Two different Facebook ads started 
  • 7/23 - More Trifold brochures were ordered

June Updates

  • 6/8 - Open House flyer was designed and posted to social media outlets. Landing page was created. Facebook ads created and ran
  • 6/26 - Broker's Open flyer was designed and ordered to be sent to 4,800 agents in the NOVA & DC region
  • Client receives updates on Open House, Personal Tours and Visits as well as Broker's open from Tim. 

May Updates

  • 5/7 - More trifold brochures were ordered.
  • 5/14 - Overall Market - Increased competition in Palladium. Multiple units on the market. Pros & Cons - More interested buyers will view all the units and compare the units. Size, Location, Features, Finishes, Layout and of course Price will be compared. Marketing is getting good results but lack of showings is disappointing. Client was setup to receive Listing reports on marketing from Adwerx and also realtor.com. Client states she is not interested in any Updates or Notifications and does not believe in Internet marketing. 

(Video is unlisted on Youtube for privacy)

April Updates

3D Scan was scheduled. Photos were taken. Photos were retaken. Property page was created. Trifold and 40-page brochures were created. Client provided input on removing pics we had selected. Walkthrough video was created & uploaded to Youtube. 
Client decided to price the property above recommended value.