Brookhaven Marketing Updates - Your New Home Team with Remax Premier

MARKETING UPDATES


1549 Brookhaven Drive McLean, VA

NOTES

October Updates

  • check
    10.11 - Ayda, Tim, & Christina walk through. Completed marketing questionnaire. Completed first Matterport 3D Scan for photos & floor plan.
  • check
    10.12 - Completed floor plans
  • check
    10.14 - Open House with RJ, TW & AW - Pricing, Finish comparisons with homes currently on the market. 
  • check
    Kitchen cabinet Issues discussion - Review 3D and discussed removing couch from Master. 
  • check
    10.15 - Edited photos and updated the property website.
  • 10.24 - Neighbor's Open & Open House planned 11. 10 - 11
  • 10.25 - Flyer created for home to send to agents
  • 10.26 - Matterport scan updated with new Mattertag descriptions
  • 10.26 - Mailer started to advertise Neighbor's Open & Open House
  •  10.31 - E-Mag created and added to website
  • 11.1 - Finalized Neighbor's Open & Open House Mailer, ordered 500 from Homevisit - $471.70
  • 11.1 - Added Listing as Coming Soon to Zillow
  • 11.5 - Updated website design - added new Matterport tutorial video
  • 11.6 - Started Facebook ad for Open House - $30

September Updates

  • 9.28 - Tim & Ayda Walk Through

March Updates

  • 3.24 - Initial Matterport 3D Scan for Framing Work

Neighbor's Open

11/10

Get feedback from neighbors

Ask for Social Media Shares

Ask for Feedback/Comments on Property site

Live Stream Or Security Camera?

Open House

11/11

Brochures and Booklets Ready

Video on TV?

Get Feedback Forms Ready

Drawing?

10/5

We can't have people on the floor we are scanning or anything moved. We will need to have lights on and things ready. Doors will need to be held open so we can connect all areas. 

10/6

Signs up with Coming Soon and Text Code Rider

10/7

Should have Pics and 3D ready for viewing. We will add Tags, Floorplans and outline script for the video. Property Page will be updated with the 3D
Enable FB Comments on site

10/10

Neighbors Open Flyer or Mailer to be designed, reviewed, approved and sent for Printing 

Video Clips and Editing 10-15th

10/11

Enter Into COMING SOON MARKETING! 
Blast away for Coming Soon
Enter into MRIS 

10/16

Find Sponsors (Title or Lender) to sponsor the Brokers Open

Decide what to give away

Decide what to offer 

Drawing? Prizes etc

E- Flyer to the Agents - Design and send 

11/9

Setup for Neighbors Open

Drinks & Food, Cups etc

Info Packets & Goody Bags

( Who will buy/setup) 

Pre-Marketing Suggestions

Post on TAN - Top Agent Network to reach top 10% of agent before the property goes on the market. 

Social Media 

Post on Multiple Facebook groups such as Coming Soon Properties, Agent share and notifications on facebook groups

Neighbor's Open

Invited neighbors to come see the new home. Create invitations/mailers.

Direct Mail

Discuss Mailers with if decided.

Zillow Coming Soon

Enter  the property as coming soon in Zillow to measure interest and start the marketing for the property.  You must be a Premier Agent to be able to do this. 

CLICK HERE

MRIS Brokers/Agents

Enter into COMING SOON IN MRIS - for all Agents in VA/MD/DC to see the coming soon property notification. 

Property Marketing Materials

Property Page

Brochures, 3D, Floorplans etc are located on this page - Demographics, hits and views are tracked to measure effectiveness of of different marketing efforts. 

Brookhaven New Construction

Video Walkthrough

Trifold Brochure

Sign

Floor Plan

  • 1549 Brookhaven Drive
  • Main Entrance
  • Family Room
  • Formal Dining Room
  • Kitchen
  • Spacious Countertops
  • Kitchen
  • Walk-Out Deck
  • Bright Sliding Glass Doors
  • Eat-In Area
  • Eat-In Area
  • Living Room
  • Living Room with Sliding Doors
  • Office with Separate Entrance
  • Convenient Storage
  • 2 Sets of Washer & Dryers
  • View from Loft
  • Upper Level Loft + 2nd Living Room
  • Upper Level Loft + 2nd Living Room
  • Upper Level Loft + 2nd Living Room
  • 1 of 7 Spacious Bedrooms
  • Balcony View
  • Master Bedroom
  • Master Bedroom
  • Master Bedroom
  • Master Walk-in Closet
  • Lower Level Rec Room
  • Lower Level Bar Area
  • Lower Level Open Floor Plan
  • Lower Level Open Floor Plan

Paid Advertising

Coming Soon Mailers

Fine Portfolio Magazine - $575 Ad cost

July/August

Total Website Traffic: 35,723 sessions
Landing Page: 413 Impressions
Your Article: 278 Impressions
Your Lead Count: 3

Also promoted via Facebook & Instagram

August/Sept Price Change

Currently Running

Open House FB Carousel

  • $30 until 11/11
  • Views:
  • Clicks:

SOCIAL MEDIA POSTS & SHARES

Utilized different images, mix of video and photos, 3D etc. to see which post creates the best results. Click an icon to view those postings.

October 28 - 3

November 4 - 10

November 11 - 17

November 18 - 24

OPEN HOUSE, BROKER'S & NEIGHBOR'S OPEN

Neighbor's Open 11/10 & Open House 11/11

Ordered 500 from Homevisit to mail EDDM in McLean - $471.70

2017 DOCS & UPDATES

November 20th - Follow up on Meeting about 3D Renderings, Project Management etc. 

Skip to toolbar